Brand Identity & Event Marketing

Dawn Beverage Co.

Developed a beverage brand across identity, packaging, signage, and event marketing.

Overview

Dawn Beverage Co. is a beverage brand centered around fresh-smashed lemonade and flavored drinks. I developed the brand identity and applied it across customer-facing materials to create a fun, recognizable, and cohesive presence.

Responsibilities

Brand Identity • Logo Design • Print Design • Signage • Marketing Collateral • Visual Direction

Responsibilities

• Brand Identity
• Logo Design
• Print Design
• Signage
• Marketing Collateral
• Visual Direction

Challenge

Create a distinctive beverage brand that feels fresh, energetic, and approachable while remaining flexible enough to work across cups, signage, event displays, and promotional materials.

Solution

Developed a bold visual identity built around bright colors, playful typography, and lemon-inspired graphics, then extended the system across packaging, signage, event displays, and promotional materials for a consistent customer experience.

Design Process

The project began by exploring the personality and positioning of the brand, followed by logo concepts, typography, and color development. Once the visual direction was established, I adapted the identity across cup stickers, business cards, signage, and event materials while maintaining consistency across different formats and sizes.

Final Outcome

Created a cohesive brand system that gives Dawn Beverage Co. a recognizable presence across its products, promotional materials, signage, and event environments.

Browse portfolio