Brand Identity & Website Design
OnCard
Built the brand identity and responsive website for a digital business card platform.
Overview
Challenge
The platform needed a visual identity that felt modern, trustworthy, and approachable while differentiating itself from traditional paper business cards. The website also needed to clearly explain the product and guide visitors toward understanding its benefits.
Solution
I developed a modern visual identity and responsive marketing website built around clear messaging, intuitive navigation, and strong visual hierarchy. The system was designed to make the platform easy to understand while creating consistency across its brand and digital experience.
Design Process
The project began with defining the overall visual direction and brand personality. From there, I explored logo concepts, typography, and color choices before designing responsive website layouts that emphasized usability and clear communication. I also explored how the identity could extend beyond digital applications through a conceptual NFC tap card, creating a physical touchpoint for the OnCard experience.
Final Outcome
Delivered a cohesive visual identity and responsive marketing website that clearly communicates OnCard’s digital business card experience across desktop, mobile, and physical NFC touchpoints.
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